More helpful resources!

 
 
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Innovation Overview

 

Divergent + Convergent Innovation

What is Design Thinking?

 

Great Teams

 

Google’s Top Team Traits

All About Self-Managing Teams

How to Give Great Feedback

Market Research

 

Live Example of Market Research

Starbucks SWOT Example

 

Competitive Analysis

 

Overview of Competitive Analysis

Competitive Intelligence Strategy

What is Competitive Analysis?

Market Segmentation

 

Market Segmentation: How + Why?

Customer Persona Example

Selecting a Beachhead Market

Customer Discovery

 

4 Customer Discovery Hacks

The Power of Great Questions

How to Ask Great Questions

User Journey Mapping

 

Journey Mapping Overview

Why Journey Map?

 

Creative Ideation

 

How to Brainstorm

Basics of Brainstorming

6 Ways to Brainstorm

Strategic Decision-Making

 

Prioritization Matrix

DOT Voting Method

Desireability v. Feasibility v. Viability

MVPs + Prototyping

 

Lean Startup Overview

MVP Examples

Be Ready to Pivot!

Business Models

 

Business Model Formula

Revenue Models

Business Model Innovation

Total Addressable Market

 

Top Down v. Bottom Up

Top Down Explained

Bottom Up Explained

Value Proposition

 

The Business Model Canvas

The Value Proposition Canvas

Start with Why

Sales + Marketing

 

Direct Sales: SPIN

Growth Hacker Marketing

Inbound Marketing Overview

Pitch Design + Delivery

 

Great Pitch Tips

Body Language Superpower

It’s satire, but it’s good

 
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